Improve front-of-store efficiency and enhance the shopper experience
Pacific Northwest grocer adopts Digimarc Barcode to speed checkout.
Download the solution brief to learn how Digimarc barcodes can transform your business
By wrapping the entire product package with hundreds of imperceptible Digimarc Barcodes containing the same GTIN information found in traditional barcodes, retail point of sales (POS) systems can more quickly and accurately identify products, reducing errors, saving time, streamlining the checkout process and minimizing labor costs. The ability to easily scan bulky bottom-of-the-basket items such as large bags of dog food or cases of water, can also help reduce costs and downtime associated with repetitive stress injuries.
Because the entire surface of a product package contains hundreds of imperceptible Digimarc Barcodes, retail point of sales (POS) systems can more quickly and accurately scan products for purchase. The small time savings can have a huge impact across dozens of checkout lanes at hundreds of retail stores compounded day after day. Some large retailers have reported that the reduction of just one item per minute on average can save millions.
Shoppers no longer need to search for a traditional barcode and properly present it to the point of sales (POS) system scanner. Because the entire surface of a product package contains hundreds of imperceptible Digimarc Barcodes, guests can quickly pass products in front of the scanner for a faster, more accurate checkout experience. By less frequently seeking the assistance of nearby associates, shoppers can truly benefit from self service.
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