Blog

Digimarc Digital Watermarks on Display at drupa Event 

May 21, 2024

drupa 2024, the world’s leading print technologies event, happens May 28-June 7 in Messe Düsseldorf, Germany. Incidentally, the event’s name combines the German words druck (print) with papier (paper) and focuses on the printing and graphics industry where suppliers meet to display the latest technologies and trends, innovative products, and solutions.    

While Digimarc won't be among the exhibitors at this year's show, our innovative digital watermarking technology will still be featured in the following booths:   

HP, Inc. (Hall 17) - Boasting one of the largest exhibition spaces of any print supplier at the show, HP will feature a digital printing learning center with trends and best practices, in addition to their portfolio of printing presses on display. Digimarc is excited to have a small team present in the HP Brand Protection Solutions space to demonstrate with digitally printed packages and labels how digital watermarks can be used to authenticate products and guard against counterfeits.

Landa Digital Printing (Hall 9, Booth A33) - A venerable name in the digital printing space, Israeli-based Landa will show digitally printed samples that demonstrate how the presence of a Digimarc digital watermark doesn’t detract from the overall quality and fidelity of packaging printed on Landa presses.

BST (Hall 10, Booth C21) - Will feature a digital watermarked print sample running through their iPQ-View web inspection system . The system will detect the presence of the Digimarc digital watermarks and indicate their location by overlaying markers on the digital display.  

drupa promises to showcase the latest printing technologies and trends. Don’t miss the chance to see Digimarc’s digital watermarks in action.

If you’re planning to attend drupa and are interested in meeting with members of the Digimarc team, please get in touch here. 

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