Scott is our new vice president of client services, bringing with him more than 25 years of experience working in the consumer packaged goods (CPG) industry. Scott has worked with dozens of major brand owners including icons such as Coca-Cola, Nike, Diageo and MillerCoors.
After serving in the U.S. Marine Corps, Scott started his career in product packaging on the ground floor, beginning as a manufacturing technician. He steadily rose through the ranks to the executive level, and he’s charged with further elevating our account management and customer service to meet the exacting needs of many of the world’s biggest consumer brands.
We recently spoke with Scott to discuss his new position, and his perspectives on connected packaging.
Digimarc: Tell us about your new role.
Scott: It involves a number of different objectives, but there are two main areas. My first and primary responsibility is in the area of account management, operations and ensuring the successful implementation of Digimarc technology. I’m looking forward to working with the team here to oversee a world-class client service operation, refine processes and then share them with our partners to help grow their businesses and further the adoption of Digimarc technology. Along with directing this group, I’ll also provide sales and marketing support based on my knowledge of the CPG industry and connections to brands and their supply chains.
Digimarc: What excited you about Digimarc technology?
Scott: For me, it was the fact there is a sea change occurring in our industry. It’s been clear to me for some time that connected packaging is a disruptive technology that will revolutionize the CPG industry. By joining Digimarc, I get to be at the very center of the revolution. And it’s an opportunity to apply all that I’ve learned about bringing packaging and associated marketing ideas to life in the print world by collaborating with creative teams. I think we’re able to provide even greater impact and value, and that’s exciting.
Digimarc: What do you hear from your former colleagues and contacts about the future of the industry?
Scott: When I talk to colleagues and industry professionals, there is strong familiarity with the Digimarc name and an understanding that the company is pioneering innovative technology for packaging. People are excited about the possibilities for manufacturing efficiency, streamlining the supply chain and engaging with connected consumers. Industry insiders understand that in the future product packaging must do more than ever before, and there is awareness that Digimarc can help deliver interactivity to printed packaging.
Digimarc: I know you have talked with people around the company, offering your insights, and getting up-to-speed. Are there any particularly interesting insights you’d like to share?
Scott: There are many, but one that is quite interesting is that we now see printing vendors with as much interest in connected packaging as brands. They seem to have a great appreciation that Digimarc Barcode offers them the ability to differentiate their printing services versus rival suppliers by delivering manufacturing efficiencies and consumer engagement options for their brand customers that these printing vendors can leverage for mutually beneficial success.
Digimarc: Do you find there is one commonality for brands when it comes to their interest in connected packaging?
Scott: No, they come in all shapes and sizes. Some consumer brands are more interested in the direct communications channel with shoppers that Digimarc technology provides. Other businesses seem intrigued more by the opportunities that instant, accurate and automatic product identification can provide in terms of manufacturing efficiency, supply chain optimization and more precise inventory management. The advantage of Digimarc Barcode, and one of the most appealing aspects that attracted me to the company, is that it is broadly applicable and hugely beneficial. I’m looking forward to helping brands capitalize.
You can contact Scott at: Scott.Wilcox@digimarc.com.
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