The Digimarc Blog

Coca-Cola & Digimarc Get Connected at CineEurope 2021

Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.

Attendees can scan the cups and discover the sustainability possibilities of applying Digimarc’s technology to cups, or to nearly any object or media imaginable.

This collaboration will include an expert discussion on Wed., Oct. 6, from 9:45am to 11am (CET) in Room 116-117, Level 1, with Güneri Tugcu, Sr. Channel Partner Sales, EMEA, Digimarc; Ana Gascon, World Without Waste Director, Coca-Cola Europe; and Neil Whittall, Head of Sustainability, Fiber Foodservice EAO, Huhtamaki. The discussion is titled, “Growing Back Greener,” and outlines how Coca-Cola aims to create a systemic change in the sustainability of packaging through a focus on three fundamental areas: design, collection and partners.

Find out more about “connected cups” from Digimarc and Coca-Cola, plus get a fun, light-hearted look at the history of connected objects by downloading: “A Brief History of Connected Stuff.”

Also discover how Digimarc Watermarks can support corporate sustainability goals.





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