Packaging For The Modern Supply Chain

Digimarc supports consumer brands and retailers as they modernize their operations with connected and sustainable packaging that promotes efficiency at every stage of the value chain.

$188 B Anti-counterfeit packaging market is projected to increase at a 12% CAGR to USD $188 billion globally by 2025, according to Research and Markets
60% Of adults said they do not know how to recycle some types of plastic packaging
62% Of companies report they have limited visibility into their supply chain, according to a 2017 GEODIS survey
$29 M Per occurrence cost of a single recall in the food industry, according to a 2018 USDA study
63% Percentage of inventory accuracy of U.S. retail operations, cited in a 2019 GS1 US survey

Drive Supply Chain Visibility & Efficiency

Product packaging continues to be at the center of numerous innovations within the supply chain, everything from item-level tracking to increased recyclability with multilayered packaging materials. Digimarc partners with retailers and consumer brands to modernize their supply chains and improve efficiency of operations up and down the value chain, from packaging development to distribution, brick-and-mortar retail to ecommerce, and finally to the sorting and recycling of waste material at the postconsumer stage.

Digimarc for packaging repeats across the surface of packaging and can be imperceptible or visible depending on the use case. Serialized Digimarc watermarks on packaging, for example, improves first-pass read rates and this accuracy is critical for scanning on assembly lines and conveyor belts. It also serves as an important element of a track-and-trace solution—when combined with an IoT platform—for protecting brand reputation and the safety of consumers.


Brand Protection

Digimarc on packaging serves as a critical layer in a successful anti-counterfeiting strategy, helping consumer brands ensure the integrity of goods while preserving their reputation in the marketplace.


Digimarc enables brands and packaging manufacturers to offer variable data printing and serialized identities that ensure the authenticity of your products and reveal new insights throughout the global supply chain.


Industrial trials show Digimarc watermarks can improve the automated sorting of recyclable plastic waste to help reduce environmental pollution. Digimarc is committed to reducing plastic waste globally and is working in partnership with plastics industry associations and international recycling organizations.

Who We Work With

What Our Customers Say

"Based on our discoveries and success in the HolyGrail 1.0 initiative, Procter & Gamble is proud to launch the first commercial products that integrate Digimarc’s technology with a focus primarily on improved detection in waste facilities and to help us meet our sustainability goals," – Gian De Belder, Technical Director, Packaging Sustainability, P&G

“By integrating Digimarc Barcode, quick scanning with any smart device is made possible. This not only enables customers to lookup product ingredients and nutritional data, but could be used by recycling centres at the end of the product lifecycle too, as part of the sorting process.” – Susan Janssen, Sustainability Manager, Wipak

More Powerful Packaging

Packaging is the at the center of your supply chain and is equally critical to the consumer experience. Make sure your packaging has Digimarc watermarks, a unique identifier that delivers benefits throughout the supply chain.

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Digitize Packaging for Anticounterfeiting Success

Preserve brand integrity and protect consumer safety using overt and covert digital watermarking methods.

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Product Digitization Drives Supply Chain Future

Free webinar: print, packaging and traceability experts on how COVID-19 magnified supply chain problems and how product digitization promises relief.

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