Packaging For The Modern Supply Chain

The Digimarc Platform supports consumer brands and retailers as they modernize their operations with connected and sustainable packaging that promotes efficiency at every stage of the value chain.

$188 B Anti-counterfeit packaging market is projected to increase at a 12% CAGR to USD $188 billion globally by 2025, according to Research and Markets
60% Of adults said they do not know how to recycle some types of plastic packaging
62% Of companies report they have limited visibility into their supply chain, according to a 2017 GEODIS survey
$29 M Per occurrence cost of a single recall in the food industry, according to a 2018 USDA study
63% Percentage of inventory accuracy of U.S. retail operations, cited in a 2019 GS1 US survey

Drive Supply Chain Visibility & Efficiency

Product packaging continues to be at the center of numerous innovations within the supply chain, everything from item-level tracking to increased recyclability with multilayered packaging materials. Digimarc partners with retailers and consumer brands to modernize their supply chains and improve efficiency of operations up and down the value chain, from packaging development to distribution, brick-and-mortar retail to ecommerce, and finally to the sorting and recycling of waste material at the postconsumer stage.

Digimarc for packaging repeats across the surface of packaging and can be imperceptible or visible depending on the use case. Serialized Digimarc Barcode on packaging, for example, improves first-pass read rates and this accuracy is critical for scanning on assembly lines and conveyor belts. It also serves as an important element of a track-and-trace solution—when combined with an IoT platform—for protecting brand reputation and the safety of consumers.


Sustainability & Recycling

Digimarc works with leading consumer brands to revolutionize plastics recycling as part of the HolyGrail 2.0 project. The Platform can improve plastic sorting rates and accuracy during recycling, improving the quality of recyclates, and ultimately diverting packaging from landfills and oceans. More broadly, the Digimarc Platform can also help retailers and consumer brands support more sustainable, safer and responsible stores and products. Digimarc can minimize product waste in the supply chain due to mislabeling errors on the inspection line, as well as reduce food waste when applied to fresh product labels.

Brand Protection

Digimarc on packaging serves as a critical layer in a successful anticounterfeiting strategy, helping consumer brands ensure the integrity of goods while preserving their reputation in the marketplace. Digimarc can be either visually obvious (overt), or visually imperceptible (covert).


Digimarc provides unique, serialized identities on packaging via digital printing, industrial inkjet printers and laser etching techniques to support consumer brand traceability initiatives.

Efficient Retail Operations

Digimarc Barcode on private label packaging addresses the challenge of long lines and slow checkout by making it easy for cashiers and shoppers, using all forms of checkout, to get a reliable and accurate scan. Digimarc on packaging also reduces employee handling during inventory management and while stocking, freeing employees to be more efficient and help shoppers on the floor.

Easy Mobile Scanning

Digimarc Barcode repeats across product packaging making it easy for consumers to scan any side of the package and get product information on their mobile devices. It helps brands and retailers, for example, educate consumers on where to properly recycle the product after use or share product tips.

More Accurate Inspection

Industry-leading inspection systems can reliably and accurately detect Digimarc Barcode on packaging in high-speed environments, helping maintain quality control by uncovering errors quickly in the parts-matching process to reduce waste, save time and money. Digimarc can be added, for example, when Data Matrix codes are impractical, enabling automatic detection of parts that may otherwise be manually verified.

Digimarc Barcode Features

Unique Identifier

Digimarc Barcode is an imperceptible (or visible in certain use cases), unique identifier that contains industry-standard GTIN numbers that are also found in UPC barcodes. Digimarc is repeated many times throughout product packaging artwork, making scanning much more efficient than traditional visual barcodes. The application of Digimarc involves making precise adjustments to the intensity of colors in the package artwork, resulting in a unique machine-readable identifier. The artwork is the barcode, easily scanned, and providing brand managers with more space on the product to promote their products and marketing communications.

Reinvent the Barcode

The global barcode standard organization GS1 (including GS1 US and GS1 Germany) has adopted Digimarc Barcode. Digimarc supports GS1 Global Trade Item Number (GTIN) and specific application identifiers. Yet Digimarc goes beyond barcodes, reinventing the representation of the data behind common barcodes, including: EAN-8, UPC-A, UPC-E, EAN-13; and ITF-14. DataBar and DataMatrix, for example, benefit because Digimarc Barcode carries industry-standard identifiers. Similar to QR codes, Digimarc Barcode can link to webpages when scanned, yet without some of its problems, including being misdirected to fraudulent sites by unscrupulous web actors.

Easy to Work With

The process of applying Digimarc Barcode into a graphics file is called "enhancement." Digimarc enhancement of package artwork is performed by trained partners (Find premedia partners). Enhancement involves altering a file at the pixel level. This alteration is minor and may not be easily noticed on the file or plates. The process utilizes the specifications and color space for the specific press used to print each job, and it is important that tolerances are maintained. Once printed, Digimarc Barcode can be scanned by enabled barcode scanners as well as mobile devices with a Digimarc-enabled app.

Heart of the Platform

Digimarc Barcode, along with Digimarc Discover identification software and Digimarc Verify for quality control, comprise the Digimarc Platform for automatic identification of objects. The Platform has nearly endless applications, including for manufacturing, supply chain and logistics, and all this is made possible because Digimarc Barcode serves as the reliable and accurate identifier at the heart of this innovative stack.

Who We Work With

What Our Customers Say

"Based on our discoveries and success in the HolyGrail 1.0 initiative, Procter & Gamble is proud to launch the first commercial products that integrate Digimarc’s technology with a focus primarily on improved detection in waste facilities and to help us meet our sustainability goals," – Gian De Belder, Technical Director, Packaging Sustainability, P&G

“By integrating Digimarc Barcode, quick scanning with any smart device is made possible. This not only enables customers to lookup product ingredients and nutritional data, but could be used by recycling centres at the end of the product lifecycle too, as part of the sorting process.” – Susan Janssen, Sustainability Manager, Wipak

Digimarc for Packaging

Packaging is the at the center of your supply chain and is equally critical to the consumer experience. Make sure your packaging has Digimarc Barcode, a unique identifier that delivers benefits throughout the supply chain.

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Digitize Packaging for Anticounterfeiting Success

Preserve brand integrity and protect consumer safety using overt and covert digital watermarking methods.

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Product Digitization Drives Supply Chain Future

Free webinar: print, packaging and traceability experts on how COVID-19 magnified supply chain problems and how product digitization promises relief.

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