Drive Supply Chain Visibility & Efficiency
Product packaging continues to be at the center of numerous innovations within the supply chain, everything from item-level tracking to increased recyclability with multilayered packaging materials. Digimarc partners with retailers and consumer brands to modernize their supply chains and improve efficiency of operations up and down the value chain, from packaging development to distribution, brick-and-mortar retail to ecommerce, and finally to the sorting and recycling of waste material at the postconsumer stage.
Digimarc for packaging repeats across the surface of packaging and can be imperceptible or visible depending on the use case. Serialized Digimarc watermarks on packaging, for example, improves first-pass read rates and this accuracy is critical for scanning on assembly lines and conveyor belts. It also serves as an important element of a track-and-trace solution—when combined with an IoT platform—for protecting brand reputation and the safety of consumers.