The Package Lifecycle

Digimarc creates a product identity brands can follow through the supply chain, from package design to consumers’ homes.


The Digimarc Platform

Platform Overview

Better Barcodes, Better Business

The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.

Take a Closer Look

Now Scanning: Every Surface, Every Sound

Scanners that sense the world around them will drive the future of shopping, manufacturing and a wide range of business and consumer applications. What you can’t see will help you.

Happening Now

German Retail Trends

Retail & CPG

A History of DAM

Content Protection

Read our Blog

See all Events

Retail · CPG · App Development · Content Protection · Media & Entertainment

Featured Content

The Barcode Comes of Age

The Birth of the Barcode gave us a look at the UPC's triumphant debut, but the story doesn't end there. Our second installment in The History of the Barcode series uncovers the barcode's bumpy road to success. Learn More


Shoppers want more and better product information. Download a free Digimarc white paper and make sure your brand is prepared to meet the needs of the marketplace. Get it Now


New Seasons Market wants its cashiers focusing on friendly, genuine conversations with customers, not barcodes. Find out how they utilize technology to be the "friendliest store in town." Read More