Digimarc Barcode is the one retail technology that improves the customer experience across the store.
The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.
As seen at NRF 2018, Digimarc helps circumvent many of the most common problems with fresh foods, including torn, wrinkled or damaged labels that slow checkout for consumers. Discover how Digimarc Barcode for Thermal Labels helps cashiers scan products more easily and reliably.
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Smart packaging is a hot topic in retail. Consumers increasingly expect product packaging, labels and even shelf-edge tags to be scannable for coupons, nutrition data and more. Find out how we add Digimarc Barcode to packaging, making it imperceptible yet reliably machine readable. Watch the Video
Design and branding are inseparable from the history of packaging. In the 20th Century, packaging materials and packaging design merged to become one: think the iconic Coca-Cola bottle. In Ch. 2 of The History of Packaging, we examine how it all started and also what it means for brands today. Read the History
The Package Journey. Digimarc Barcode supports the package journey from design to post purchase. Watch the Video