Smart packaging is a hot topic in retail. Consumers increasingly expect product packaging, labels and even shelf-edge tags to be scannable for coupons, nutrition data and more. Find out how we add Digimarc Barcode to packaging, making it imperceptible yet reliably machine readable.
Design and branding are inseparable from the history of packaging. In the 20th Century, packaging materials and packaging design merged to become one: think the iconic Coca-Cola bottle. In Ch. 2 of The History of Packaging, we examine how it all started and also what it means for brands today. Read the History
The Package Journey. Digimarc Barcode supports the package journey from design to post purchase.