Digimarc Barcode for Packaging
Digimarc Barcode on product packaging helps brands promote direct customer communication, implement product transparency initiatives, including SmartLabel®, and improve manufacturing processes such as parts-matching systems. Digimarc Barcode is an unobtrusive element of packaging artwork, utilized by brands like Campbell’s and Barilla, for more reliable and efficient scanning by shoppers with phones and high-speed cameras. Brand managers and marketing professionals can use Digimarc Barcode as a single solution – and an alternative to cumbersome QR codes – to convey product information, mandatory bioengineering disclosures and consumer promotions while retaining the branded elegance of their packaging artwork.