Digimarc Barcodes can be applied to print, packaging and audio. Imperceptible to people, Digimarc Barcodes for audio can be detected by enabled smartphones and similar devices. These codes can deliver artist, album and ownership information, and can activate interactive experiences. By triggering digital content and linking to online destinations, Digimarc Barcodes connect music and other audio with the Internet for a new era of multimodal consumer experiences.

Because Digimarc Barcodes are imperceptible to people, they can be applied to music and other audio without impacting the listening experience. Digimarc Barcodes allow artists, music labels, distributors and copyright owners to convey ownership information and launch interactive experiences from live and recorded audio.

With Digimarc Barcodes, consumers can enjoy interactive experiences passively triggered as a companion to live or recorded audio. This enables so-called second screen TV viewing experiences, live stats or instant access to replays for sports broadcasts and a wide range of other experiences. In addition, consumers can quickly access additional information about a song or show, buy related music or programs and learn about similar content that may appeal to them.