Product Transparency Made Easy

Consumers increasingly expect brands to provide convenient access to extensive nutrition data, allergy info, sourcing practices and sustainability facts. Digimarc Barcode for packaging, shelf-edge tags and thermal labels improves the customer experience by making it quick and easy for consumers to access product data using their phones.

Meet Consumer Demand for Transparency

Food allergies, intolerances and sensitivities are changing the way consumers shop. They want to know what’s in the products they consume and how they were made. Digimarc Barcode makes it easy for consumers to scan product packaging and labels to access more information on their phones. Digimarc Barcode is a seamless element of the packaging artwork itself, unobtrusively making the entire package a digital channel.

Digital Transparency

The product package no longer has the capacity to meet today’s consumer demand for transparency. Shoppers want to know more than ever before. Digimarc Barcode repeats across product packaging making it easy for consumers to scan any side of the package and get product information on their mobile devices.

Brand Communicator

In addition to highlighting nutrition data and allergy information, brands can use Digimarc Barcode to connect consumers with personalized coupons, how-to videos, recipes, reviews, supplier profiles and other content that increases brand loyalty.

SmartLabel^® Support

Digimarc delivers SmartLabel^® with scanning integrated into the official SmartLabel^® app enabling consumers to instantly access product transparency information from Digimarc Barcode.

Learn More

The Brand Guide to Product Transparency

Here’s the “one-stop shop” for brands looking to get started with product transparency.

Get the Guide

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How much do you know about active, interactive and intelligent packaging? Find out now!