Shopper-Focused Retail Technology

Reduce friction and improve the shopper experience with a “total store” retail technology solution.

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Digimarc Solution for Retail

Brick-and-mortar retailers today face digital disruption, shoppers accustomed to the convenience of ecommerce and the challenge of managing complex digital ecosystems. Digimarc’s retail solution helps retailers maximize operational efficiencies while also promoting customer loyalty and satisfaction. Digimarc Barcode is an imperceptible, advanced barcode that can be added to private label packaging to make checkout easier and promote product transparency efforts. Retailers can also utilize Digimarc Barcode for apparel hangtags and shelf-edge tags.

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Easy Checkout

Easier checkout improves your customers’ experience and reduces cashier repetitive motion injuries. Digimarc Barcode for packaging and consumer goods ensures your cashiers get a reliable and efficient scan without having to search for a traditional barcode.

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Improve Inventory Management

Digimarc Barcode for shelf-edge tags can be scanned by both associates with handheld devices as well as by shelf-scanning robots, for more accurate inventory management and planogram compliance.

Link Your Physical & Digital Stores

Ecommerce has trained shoppers to expect a certain level of convenience and ease when shopping, but the “endless shelf” is a significant challenge for retailers. Adding Digimarc Barcode to apparel hangtags allows shoppers to scan for more details on sizes, in-stock availability and compatible styles on your ecommerce site.

Apparel Solution

New Poll: Labels Difficult to Scan

Cashiers aren't happy about scanning damaged fresh food labels. A new Harris Poll makes it clear that torn, wrinkled or damaged fresh food labels are difficult to scan, impacting front-end efficiency and negatively impacting the customer experience.

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Consumers Cringe at Slow Checkout

Busy consumers value time as much as money. Now, slow checkout is affecting how and where they shop. Learn how retailers can capitalize on opportunities to satisfy shoppers and keep them coming back. Get actionable insights in a free commissioned study conducted by Forrester Consulting on behalf of Digimarc.

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Digimarc is a Member of:

National Retail Federation PLMA Path to Purchase Institute Loss Prevention Research Council FTA Member Logo AIPIA Memeber Clemson Sonoco Institute of Packaging Design and Graphics Member