Scalable Retail Tech Solutions for All Store Formats

Innovate and digitize your stores without breaking the bank or adding unnecessary and costly IT complexity.

Get the Details

Make Shopping Easier & Improve Operational Efficiencies

Digimarc offers a cost-effective, easy-to-implement technology that makes shopping easier and improves retail operations in all parts of your store. Digimarc Barcode is an advanced code for a number of retail applications, including packaging, fresh product labels and apparel hangtags that ensures more reliable and efficient scanning for shoppers and associates. Digimarc benefits stores of all sizes and formats: convenience stores, apparel retailers, lawn and garden centers, large warehouse-format retailers and grocery retailers.

The Digimarc Platform and our global partners help make all forms of checkout easier and more accurate, including:

  • Traditional checkout with cashiers
  • Self-checkout
  • Cashierless shopping
  • Associate-assisted mobile checkout
  • Convenience store checkout

Benefits of Connected Packaging


Get Digital Scale Fast

The Digimarc Platform does not require costly investment in new hardware equipment, such as cameras, nor maintenance of complicated IT infrastructure in perpetuity; Digimarc works with your current retail barcode scanners and scale manufacturers and adds efficiencies and customer convenience at every touch point in the store.

See Enabled Hardware 

Flexible & Easy Checkout

Shoppers have proven open to innovative forms of checkout, though they are largely technology agnostic when it comes to the form—they simply want retailers to make it easy for them to shop and exit. Whatever form of checkout you are using or piloting, including cashierless shopping, we make it easier.

Easy Checkout

Reduce Operational Shrink

Shrink costs retailers $100 billion annually and 64% of retail shrink is associated with operational shrink, including cashier errors, waste and scan file errors. By adding Digimarc Barcode to thermal labels, you can make it easy for cashiers to scan damaged and ripped labels, avoiding the need for cashiers to manually hand key product codes that can result in errors and lead to operational shrink.

Smart Packaging

Easier checkout improves the customer experience and reduces cashier repetitive-motion injuries. Digimarc Barcode for Packaging ensures cashiers get a reliable and efficient scan without having to search for a traditional barcode.

Powerful Packaging

Fresh Product Labels

Research shows scanning issues are more common with fresh labels than with the UPC barcode on product packaging. Digimarc Barcode for Fresh Product Labels makes scanning more reliable and efficient, which saves time, cuts operational costs, helps reduce operational shrink and promotes accurate data in retail and logistic environments.

Better Labels

Add Code to Apparel, Footwear Boxes

By adding digital connectivity to apparel and footwear boxes, retailers and manufacturers can make it easy for shoppers to scan products in stores, linking them to an e-commerce site or product information, as well as help store associates with mobile devices more efficiently tackle inventory management tasks.

Connected Apparel

New Poll: Labels Difficult to Scan

Cashiers aren't happy about scanning damaged fresh food labels. A new Harris Poll makes it clear that torn, wrinkled or damaged fresh food labels are difficult to scan, impacting front-end efficiency and negatively impacting the customer experience.

Read Now

Consumers Cringe at Slow Checkout

Busy consumers value time as much as money. Now, slow checkout is affecting how and where they shop. Learn how retailers can capitalize on opportunities to satisfy shoppers and keep them coming back. Get actionable insights in a free commissioned study conducted by Forrester Consulting on behalf of Digimarc.

Read More  

Digimarc is a Member of:

National Retail Federation Loss Prevention Research CouncilFMI Clemson Sonoco Institute of Packaging Design and Graphics Member CGF GS1-US NGARetail-Institute-logo