Digimarc Solution for Retail
Brick-and-mortar retailers today face digital disruption, shoppers accustomed to the convenience of ecommerce and the challenge of managing complex digital ecosystems. Digimarc’s retail solution helps retailers maximize operational efficiencies while also promoting customer loyalty and satisfaction. Digimarc Barcode is an imperceptible, advanced barcode that can be added to private label packaging to make checkout easier and promote product transparency efforts. Retailers can also utilize Digimarc Barcode for apparel hangtags and shelf-edge tags.