Version 1.7
This Digimarc Product Description (formerly “Digimarc Product Services Description”) was last updated on 16 December 2024.
The Digimarc product suite is built on top of the Illuminate™ platform to address specific business needs. Digimarc products are available as a fully managed, scalable, software-as-a-service (SaaS) subscriptions.
The Illuminate platform is also made available as a platform-as-a-service (PaaS) subscription, allowing Digimarc customers to integrate platform capabilities with other business applications and workflows.
An integral part of the Illuminate platform is the digital watermarking capability. Digimarc® Watermarks can be applied to physical products and digital media for the purpose of connecting those artifacts to the Illuminate platform.
All Products are covered by the Digimarc Service Level Agreement.
Definitions
Capitalized terms not defined have the meaning provided in the Master Subscription Agreement, Master Terms, or Order Form referencing this Product Description.
“Behavior” means the combination of a Digital Twin’s Digital Data Carrier and the functionality provided by the Illuminate Platform when that Digital Data Carrier interacts with a compatible device or application.
“Data Exchange” means the process of transmitting, sharing, or retrieving data between different software applications using a Digimarc Application Programming Interface ("API”).
“Domain” means a customer-owned domain name that is configured to route to the Illuminate Platform for redirection.
“Facility” means a customer-owned, -operated, or -contracted location where industrial activities are conducted.
“Preview” means an Illuminate Platform software environment enabling non-commercial use of the Illuminate Platform, including testing, simulation, access to unreleased features.
“Production” means an Illuminate Platform software environment enabling commercial use of the Illuminate Platform.
“Single Tenant Data” means a dedicated data environment, exclusive to a single customer.
"Scan" means an instance of a Customer Application interacting with the Illuminate Platform to decode a Digital Data Carrier and trigger a Behavior.
“Subscription” means an active agreement for one or more of the Illuminate SaaS products described in this document, or an active agreement for the Illuminate PaaS platform described in this document.
“System Integration” means an instance of an Illuminate Platform integration enabling the ingestion and extraction of data from and by customer’s enterprise software applications.
“User” means customer personnel with Illuminate Platform access.
Subscriptions
The Illuminate Platform and Products (formerly “Product Services”) are offered through a range of modularized subscription options. As such, not all capabilities above are available to all users and must be appropriately licensed and configured before use.
A Subscription to the Illuminate Platform is required for any commercial use of the Products.
Platform Capabilities
Capability | Feature |
Account Management | Provisioning of a customer account on the Illuminate Production environment |
Provisioning of a customer account on the Illuminate Preview environment | |
Configuration of customer-owned domains to resolve to the Illuminate platform for use with GS1 Digital Links and Short URLs | |
Manage subscriptions as per agreement | |
Single tenant data | |
Authentication and Authorization | User and Application Key authentication |
Invite new users, with specified role access | |
Create application API keys, with specified permissions | |
Modify assigned user roles and application API key permissions | |
Remove users and application API keys from an account | |
Data Exchange | Data exchange via API |
Data import and export | |
Product Data Management | Create and manage products and product attributes |
Create and manage product variants and variant attributes | |
Create records of the promotional assets used to advertise products | |
Upload images representing products, product variants and promotional assets | |
Digital Twin Management | Validation of product digital identities |
Management of serialized identities for products and product variants | |
Digital Data Carrier generation
Available Digital Data Carriers determined by active Subscriptions | |
Management of behaviors for a Digital Twin
Available behaviors determined by active Subscriptions | |
Digimarc Watermark Application | Application of Digimarc Watermarks to a pre-press artwork file |
Digimarc Watermark Verification | Verification of pre-press artwork that has been prepared for print with an applied Digimarc Watermark |
Verification of post-press artwork that been printed with a Digimarc Watermark | |
Digimarc Watermark Detection | Detect Digimarc Watermarks from authorized applications and resolve the Digimarc Watermark to its related Digital Identity and associated metadata |
Product Capabilities
In addition to the Platform Capabilities above, each Product includes the following capabilities and features.
Digimarc Automate
Digimarc Automate provides high-speed detection capabilities of Digimarc Watermarks in manufacturing and supply chain Facilities.
Capability | Feature |
Programmatic Watermark Application | Enables an application to programmatically apply Digimarc Watermarks to packaging artwork in large volumes using data retrieved from the Illuminate platform |
Embedded Detection | Integration of high-speed Digimarc Watermark detection and decryption, with an ecosystem of machine vision technology providers |
Digimarc Engage
Digimarc Engage provides the capability to deliver consumer engagement digital experiences by interacting with a Digital Data Carrier.
Capability | Feature |
Consumer Engagement Web Identities | GS1 Digital Link and Short URL generation |
QR Code Generation | Generation of QR codes |
Configure Consumer Engagement | Add Digital Twins to an engagement, configuring redirection rules and additional parameters appended to the redirect URL |
Serialized Consumer Engagement | Include the identification of the serial ID interacted with |
Redirection | Redirect to a destination URL following a QR Code scan |
Track returning users | Tracking code that can be added to destination pages to identify returning users |
Consumer Engagement activity | View key metrics and apply data filters to analyze engagement performance |
Digimarc Engage Premium
Digimarc Engage Premium provides the capabilities of Digimarc Engage with additional functionality for more advanced engagement behaviors.
Capability | Feature |
Consumer Engagement | Includes all the capabilities and features of Digimarc Engage |
Digimarc Watermark Generation | Generation of Digimarc Watermarks |
Digimarc Watermark engagement | Interact with a Digimarc Watermark to trigger a consumer engagement experience |
Product Validation for Consumers – Digital Watermark | Consumer facing mobile scanning of Digital Data Carriers, for the purpose of product validation by consumers |
Product Validation for Consumers – Serial Metadata | Programmatic validation of serialized metadata, for the purpose of validating item eligibility for customer defined use cases |
Digimarc Recycle
Digimarc Recycle provides Digimarc Watermark detection at recycling facilities, enabling the identification of product composition data for accurate and efficient sortation.
Capability | Feature |
Embedded Detection | Integration of high-speed Digimarc Watermark detection and decryption, with an ecosystem of machine vision and sortation technology providers |
Edge Service for Recycle | Edge processing to deliver low latency Digital Twin metadata for detected Digimarc Watermarks and ensure continuity of operations during periods of network connectivity disruption |
Digimarc Retail Experience
Digimarc Retail Experience enables product manufacturers to enhance product packaging with Digimarc Watermarks for store checkout efficiency and enabling consumer engagement interactions.
Capability | Feature |
Digimarc Watermarks for Retail | Generation of Digimarc Watermarks, optimized for retail applications |
Consumer Engagement | Includes all the capabilities and features of Digimarc Engage |
Digimarc Validate Packaging
Digimarc Validate Packaging enables the validation of physical goods by authorized users. A validation check is performed by interacting with the Digital Data Carrier.
Capability | Feature |
Product Protection | Create and embed a Digimarc Watermark in product packaging for the purpose of product validation by authorized users |
Product Validation | Mobile scanning of a Digimarc Watermark, generating a validation verdict for authorized users |
Digimarc Validate Media
Digimarc Validate enables users to assert ownership of their digital assets by identifying media used by third parties without consent.
Capability | Feature |
Media Protection | Upload images or supply an image URL to apply a Digimarc Watermark
Includes access to an API for image protection |
Media Validation Behavior | Upload an image or supply an image URL to check for a Digimarc Watermark
Includes access to an API for image validation |
Digimarc Validate Gift Card
Digimarc Validate Gift Card protects stored-value gift cards from the common attack vectors that allow bad actors to drain the value from cards before a legitimate purchaser can spend the funds. Validate Gift Card leverages Digimarc Watermarks and existing front of store hardware and can prevent a gift card whose sensitive information has been accessed from being activated.
Capability | Feature |
Gift Card Protection | Generation of Digimarc Watermarks, optimized for activation of stored-value gift cards while providing evidence of tampering |
Gift Card Activation | Retail POS scanning of an uncompromised, protected Gift Card for activation |
Future Development
The Digimarc Products are subject to continuous advancement, with regular release updates. This Product Description is subject to modification by Digimarc from time to time without notification.
