Lara.Burhenn@digimarc.com | +1 503-469-4704
Beaverton, Ore. and Chicago, IL — FMI Connect Booth #4450 — June 4, 2014 — Digimarc Corporation (NASDAQ: DMRC) today announced a demo of the new Digimarc® Barcode at Food Marketing Institute (FMI) Connect 2014 being held June 10-13 in Chicago, IL. Attendees will get a hands-on opportunity to try out this new technology, proven to dramatically speed up in-store checkout; and engage shoppers on their mobile devices – at home, on the go, and in the store.
Using Digimarc-enabled packaging, attendees will see just how much faster checkout can be with Digimarc Barcodes. Prior demonstrations have shown amazing increases in scanning speeds over traditional barcodes.
The Digimarc Barcode employs patented digital watermarking technology, an imperceptible pattern that can be repeatedly embedded into the images and graphics of printed consumer packaged goods, or in some cases, directly into the packaging material itself. This unique approach makes the entire package scannable – not just the traditional UPC symbol. The Digimarc Barcode’s ease of scanning makes it easier for consumers with smartphones to reliably identify products, giving retailers and brands opportunities to enhance convenience and engagement for mobile-enabled shoppers.
At the show, Digimarc will showcase two breakthrough demos:
Faster Scanning – Digimarc will demonstrate how checkout clerks, as well as shoppers using self-checkout, can quickly scan items without having to find and position the barcode toward the reader, resulting in shorter lines for shoppers and significant labor cost savings for retailers. The demo will feature a Datalogic Magellan™ 9800i multi-pane imaging scanner to detect and process Digimarc Barcodes.
Consumer Engagement – Using mobile devices pre-loaded with the company’s consumer-facing Digimarc® Discover app and other compatible apps, attendees can scan Cooking Light ready-made entrees and side dishes, available in select retailers now, and various Digimarc-enabled demonstration materials. Scans will provide instant access to additional product information, special offers, reviews, social networks and other helpful information which illustrates how Digimarc can enhance all aspects of the mobile-centric shopper’s journey.
How Fast Can You Scan?
Attendees can put their scanning skills to the test in Digimarc’s Package Scanning Game, a contest the company introduced at NRF 2014 that demonstrates how much faster anyone can scan items using Digimarc Barcode.
Think you have what it takes to beat the current record for scanning 20 items in 8.92 seconds (a rate of 134 items per minute)? Stop by booth #4450 and find out! Contestants with the top speed of the day will win an iPad Air. The next two fastest times will be awarded a GoPro® Camera.
Learn more about Digimarc Barcode at www.digimarc.com/retail
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc’s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.
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