Lara.Burhenn@digimarc.com | +1 503-469-4704
Leading global design and premedia provider facilitates adoption of Digimarc Barcode by consumer brands
BEAVERTON, Ore. – July 27, 2016 – Digimarc Corporation (NASDAQ: DMRC) today announced that Diadeis, one of the world’s leading and fastest growing design and premedia agencies, has become a certified provider of the Digimarc Barcode. The partnership between Diadeis and Digimarc provides an opportunity for brands to enhance the consumer shopping experience. The Digimarc Barcode, part of the Digimarc Discover® platform, improves ease and speed of scanning at checkout, creates valuable mobile engagement options in aisle and at home, and provides the foundation for numerous other valuable applications in brand management, manufacturing and logistics.
With decades of pre-media experience, Diadeis has a global footprint and specializes in expanding and evolving a brand’s identity. Diadeis provides customized design and pre-press expertise for packaging, point of sale (POS) and multi-channel publishing for many major multinational companies including Nestlé, Unilever, Danone, L’Oréal, GSK and PepsiCo. By joining the Digimarc Partner Program, Diadeis broadens availability of the Digimarc Barcode among major international brands. For Diadeis clients, incorporating Digimarc Barcode is now as simple as contacting their client representative to request enhanced packaging featuring Digimarc Barcode.
“Diadeis is continually pursuing innovative technologies to deliver greater value to our clients. Digimarc offers a cutting-edge solution that can bring consumers a unique brand experience by innovating the package design, and by connecting packaging to digital content,” said Jean-Charles Morisseau, chairman of the Diadeis group. “We have created a strategic and global partnership with Digimarc, which will allow us to bring this technology to our global locations and clients. This partnership will propel our digital offering, meet our clients’ needs and confirm our global leadership in our industry.”
Digimarc Barcodes are not visible to consumers and can be incorporated into nearly any form of media, including product packaging, without taking up valuable design space unlike traditional UPC bar codes or QR codes. This gives brands an opportunity to better engage with mobile consumers in the store or at home by directing consumers to retailer and brand-owned digital sites for additional product information. Retailers benefit from Digimarc Barcodes through faster checkouts, greater store efficiencies and improved customer service.
“Diadeis is a rapidly growing and highly respected global partner renowned for expertise in optimizing marketing aspects of packaging design,” said Sean Calhoon, vice president of product management at Digimarc. “Their participation in the Digimarc Partner Program adds a great option for brands seeking to enhance their product packaging, improve supply chain processes, and increase retail checkout speed and customer interactivity. By enhancing their products with the Digimarc Barcode, the brands that rely on Diadeis will create packaging that wins at the shelf while optimizing their packaging for exciting new applications.”
Discover more about Digimarc Barcode at http://www.digimarc.com/products/discover/barcode.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media. The platform enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. For more information and the latest news, please visit www.digimarc.com and follow on Twitter at @Digimarc.
About Diadeis
Diadeis is a Global Premedia Company specializing in expanding and evolving a brand’s identity. As one of the world's leading premedia companies, Diadeis offers a full suite of services, ranging from Creative Services, Packaging Artwork and Prepress, Print Management, POS/POP, Visual Merchandising, Creative Retouching, eCommerce as well as Digital Workflow solutions. Diadeis has many global partnerships with iconic global brands such as Nestlé, Pepsi, L’Oreal, Danone, Unilever and GSK, just to name a few. Diadeis’ global footprint is how they manage Brand Equity across all regions and cultures. Diadeis currently has 20 offices located in North America, Europe, Latin America, Asia, Africa and the Middle East and providing services to clients all over the world. Diadeis’ culture is driven by innovation, and continues to drive innovative thinking in the Premedia industry, as well as our clients. For more information please visit www.diadeis.com.
Forward-looking Statements
With the exception of historical and factual information contained in this release, the matters described in this release contain various “forward-looking statements.” These forward-looking statements include statements and any related inferences regarding the partnership with Diadeis, about the functionality of Digimarc Barcodes and other statements identified by terminology such as “will,” “should,” “expects,” “estimates,” “predicts” and “continue” or other derivations of these or other comparable terms. These forward-looking statements are statements of management's opinion and are subject to various assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements in this release as a result of changes in economic, business and/or regulatory factors. More detailed information about risk factors that may affect actual results are set forth in Digimarc’s Form 10-K for the year ended December 31, 2015 and in subsequent periodic reports filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's opinions only as of the date of this release. Except as required by law, Digimarc undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
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