Powerful, Connected Packaging

Digimarc delivers more reliable and efficient barcodes on product packaging and hang tags, leveraging GS1 global product identification standards.

Get Started

The Universal Barcode

Take your sales and supply chain management to the next level with Digimarc Barcode, an advanced barcode supporting modern packaging design. The machine-readable Digimarc Barcode can contain the same data as UPC/EAN symbols or carry similar information to QR and DataMatrix codes. Digimarc Barcode outdoes the rest by also communicating custom content to consumers’ mobile devices. Most importantly, Digimarc Barcode is a seamless element of the packaging artwork itself, unobtrusively doing more for your brand than visible codes can.

icon packaging

Easy Checkout

Packaging with Digimarc Barcode makes detection with retail handheld and fixed scanners easier. Cashiers don’t need to search for a UPC barcode, which speeds the checkout process, reduces repetitive motion injuries and frees cashiers to talk more with shoppers.

Supply Chain Efficiency

Digimarc Barcode can contain data beyond the GTIN or SKU number, allowing for more accurate supply chain management. High-speed inspection systems that identify Digimarc Barcode become more effective at matching, filling, and tracking parts.

Manufacturing Solution

More Product Information

Along with giving shoppers access to brand-generated content via their mobile devices, Digimarc Barcode allows store associates to get up-to-date inventory information and communicate accurately and quickly to shoppers the availability of a particular product.

In Depth

The Artwork is the Barcode

Digimarc makes precise adjustments to the intensity of colors in the package artwork to make a unique machine-readable identifier. The artwork is the barcode, easily scanned, and providing designers with more space on the product to promote the brand.

Supporting the Standards

The global barcode standard organization, GS1, created the UPC and today maintains the identity for products and materials. GS1 US and GS1 Germany have now adopted Digimarc Barcode technology.

A Common Framework

Digimarc Barcode reinvents the representation of data behind common barcodes, including: EAN-8, UPC-A, UPC-E, EAN-13; and ITF-14. DataBar and DataMatrix benefit from Digimarc Barcode carrying industry standard identifiers. We support GS1 Global Trade Item Number (GTIN) and specific application identifiers. Similar to QR codes, Digimarc Barcodes can link to webpages when scanned.

Consumers Cringe at Slow Checkout

A new Digimarc-sponsored study conducted by Forrester reveals long lines and slow checkout not only damage customer satisfaction but can cause shoppers to buy less or even leave empty-handed. Find out how retailers can leverage checkout speed to keep shoppers coming back.

Read it Now

Why Trust is the New Imperative

Experts from HP, Edelman Digimarc examine how product transparency and traceability build trust, brand protection and customer loyalty.

Watch the Webinar





Germany  |  Japan