Easily Add Digimarc Barcode to Packaging Artwork

Digimarc’s updated extension for Adobe Illustrator® CC offers significant workflow efficiency improvements, making it seamless for premedia professionals to create connected packaging.


Digimarc® for Packaging

Adobe Illustrator is the industry-standard graphic design application and the Digimarc for Packaging extension enables Digimarc-trained premedia professionals to easily enhance packaging artwork with Digimarc Barcode. The latest update simplifies the creation of connected packaging by supporting linked and embedded original files, vector and raster artwork and all image resolutions. Contact us for training opportunities to learn how to use Digimarc for Packaging.


Work within Illustrator

Premedia professionals adding Digimarc Barcode to packaging can work within Adobe Illustrator, the industry’s number one graphic design application, saving time and money.

Easily Revisit Prior Projects

Provides fast and intuitive access to all design elements that have been enhanced with Digimarc Barcode. Users can quickly review and easily revise steps in the enhancement process.

Reduce Workflow Complexity

New workflow efficiency improvements make it easy for premedia organizations to seamlessly integrate enhancement techniques into the packaging production and premedia processes.

Enhance Vector and Raster Objects

Easily add Digimarc Barcode to individual vector and raster objects/elements using multiple enhancement techniques with support for PSD, TIF, JPG, EPS, PNG and PDF and all image resolutions.

Optimize Colors for Scanning

The Color Advisor window helps users choose colors that will maximize the detection by retail barcode scanners. It now references 2019 PANTONE® color books and supports high-resolution enhancement recommendations for improved imperceptibility.

Access Work History

The Digimarc Barcode Dashboard window shows a historical chronology of prior enhancement steps, and allows revert or revise actions, so users can make informed, enhancement adjustments based on the work history.

How App Developers Will Reshape the Future of Retail

Download a free white paper and discover how the evolution of mobile engagement technology is reshaping the retail experience.

Get the Paper

History of the Barcode

The UPC barcode debuted in 1974, but its genesis dates to the 1940s, when retailers began dreaming of more efficiencies. Find out how and why this innovation gathered steam, its role in the rise of big-box retailers and why today’s barcode is enabling connected packaging.

History of the Barcode





Germany  |  Japan