Realness Required: What Consumers Really Think About Product Authenticity


People want to know that the goods they buy, from apparel and medicine to food and beverages, are the real deal. And beyond that, for brands, the stakes are incredibly high. A single encounter with a fake product can turn a customer off a brand for life and lead to reputational damage that can be difficult to overcome.

Digimarc commissioned a survey of 4,000 consumers in the US and UK to find out what consumers think about counterfeit goods. This interactive summary of the findings featuring new research sponsored by Digimarc offers insight on:

  • How many consumers worry about product authenticity
  • What industries they’re most concerned about when it comes to product quality
  • How inauthentic goods can shift consumer perceptions and result in bad reviews
  • What brands can do to protect their products and reputation

Preview the survey results in this free infographic, and complete the form to access the complete results along with best practices on how to act on them.


In just 15 minutes, you’ll understand how thousands of consumers in the U.S. and Europe feel about brands that are susceptible to fake products – and how to fix the problem.





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