A Solution Proven to Reduce Waste

Digimarc Recycle allows brand owners to increase sustainability by digitizing products and packaging with technology proven to achieve 99% detection. Our product digitization platform, including unique digital watermarks, allows products to interact with devices and communicate directly with consumers across the product journey. Aggregate information about product interactions to unlock data insights not previously available. 
 

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Advantages of Acting Now

Digimarc Recycle delivers recycling waste solutions that transform the sustainability of your packaging. Learn how your business and stakeholders benefit today – and tomorrow. 

Features
Features

 

  • Unique digital identities for your products that interact with digital devices
  • Direct digital communication channel with consumers
  • Secure, ubiquitous and covert watermarks
  • Unlimited, extensible product attributes
  • Retain current workflows; no special inks, chemicals, materials or processes required
  • Accurate high-speed detection even with damaged or soiled products and packaging
Benefits
Benefits

 

  • Lead the industry toward circularity
  • Reduce reputational risks and exposure to fines and fees
  • Progress toward sustainability commitments
  • Contribute to shaping regulatory narrative
  • Align with consumer values
  • Access data to inform other aspects of your business
  • Complete your digital transformation with product digitization

Direct-to-Consumer Communications

Now you can enjoy a direct communications channel with consumers wherever they interact with your product – in store, at home, or on the go. When scanned with a smartphone, digitized products can deliver recycling instructions or sustainability content to users of your products, the people who matter most.  

Direct-to-Consumer Communications

​​​​​​​Access to Powerful Insights

Digimarc® Recycle features dashboards with access to powerful new data on post-purchase consumer behavior and the recyclability of your products and packaging. A multitude of views reveal total volume of products recycled by location and time, enabling brands to compare recycling rates of multiple products and variants and assess product recycling trends over time for new insights.

​​​​​​​Access to Powerful Insights

Sustainability Stakeholders

Many important audiences are seeking solutions to waste and stand to benefit from better recycling. 

Consumers
Consumers

Craving recyclable products, and embracing brands that support their values 

Governments
Governments

Increasing regulation, fees, tariffs and taxes to drive change 

Media
Media

Amplifying the desire for change and exposing brands that are slow to act​ 

investors
Investors

Demanding brands meet sustainability commitments and reduce reputational risk 

end to end
Recyclers

Seeking solutions that support larger quantities of higher quality recyclate to sell

The World is Watching

Influential initiatives around the world are driving positive change by embracing Digimarc® Recycle now.

HolyGrail 2.0

HolyGrail 2.0 trial demonstrates effectiveness of digital watermarks in recycling, with an average detection rate of 99 percent.

Circular Plastic Taskforce

The Circular Plastic Taskforce launches pilot with Digimarc to optimize sortation of flexible packaging in Canada, a North American first.

Complete Your Digital Transformation

The leader in product digitization, Digimarc exclusively offers the EVRYTHNG® Product Cloud to aggregate product information and interaction events, compile data about the product journey, and analyze new intelligence your business can proactively leverage for success. Take the first step toward completing your digital transformation initiative by digitizing your products. 

See Everything, Achieve Anything™

With visibility into everything, you gain critical intelligence to guide you in ensuring authenticity, reducing costs, increasing operational agility, and improving circularity at every step along the supply chain. Get started today.

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