Delivering Multiple Experiences from One Code
Digimarc-enhanced packaging can also deliver a wide range of brand content, such as how-to videos, promotion of related products, along with inspiration and ideas. The SmartLabel mobile app is designed to deliver SmartLabel-only content, as required by the program, while third-party apps utilizing Digimarc’s Mobile SDK can provide multiple experiences in participating retailer, brand and third-party apps.
SmartLabel and Beyond
Digimarc Barcode’s value goes beyond any one use case, such as product transparency. By adding Digimarc Barcode to packaging for SmartLabel, brands and retailers can also deliver other applications from the Digimarc platform, such as easier checkout and self-checkout, improved inventory management as well as supply chain efficiencies.