Strategies to Protect Your Brand Assets Online

Digital content is one of the bedrocks of the internet experience today, yet this content ubiquity means many bad actors can access brand-owned content without permission and utilize it for nefarious ends. This is much more than simple image stealing, and it poses a great challenge to brand reputation. We spoke with Digimarc’s Director of Client Management Devon Weston, an expert on digital brand protection, to find out more about the problem and how brands can protect themselves.

Questions Explored:

• Why exactly should brands take this threat to their reputations seriously?
• Are there industry segments that are particularly vulnerable to brand protection threats?
• What strategies can brands employ and how can Digimarc help?

Digimarc offers superior digital image management and protection as well as a broader brand protection offering for digital images, products and product packaging.