The Digimarc Blog

Apparel Industry Eyes Sustainability & Evolution of Digital Shopping Landscape

The one constant in the apparel and fashion industry is its ability to adapt, and that’s true whether we’re talking about new technologies or evolving consumer tastes and habits. And as a recent Forbes article highlights, the industry remains ever-flexible today, embracing sustainability and adapting to online selling by offering consumers, “virtual fit and sizing tools,” for example, as well as other digital options.

Digimarc’s Gloria Adeboi, Senior Director of Strategic Accounts, is in contact with dozens of apparel brand leaders and she shared some insights about the trends and challenges she’s seeing right now in this dynamic industry.

Topics Explored

  • Overview of how apparel brands have been affected by COVID-19
  • Issue of counterfeiting and high-end apparel items
  • Sustainability and unsold inventories
  • How Digimarc can work with brands and their suppliers

Viewing Time: 16 minutes


To request more information about how apparel brands and their suppliers can work with Digimarc, go to

Please Note: Digimarc on textiles/fabrics is a different application from its work with HolyGrail 2.0 and Digimarc on plastic packaging. Find out more about Digimarc and HolyGrail 2.0.





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