A Dynamic Customer Engagement Platform

Deliver product transparency and context-aware experiences with a simple smartphone scan, and unlock game-changing insights into your customers in the process. Learn when, where, and how consumers use your products when you engage with them in a digital dialogue. 

Activate
Activate

Using the Digimarc Product Cloud, give every product a digital identity that can be assigned at the product, batch, lot, or even individual unit level depending on your need.

Engage
Engage

Add a QR code, NFC tag, digital watermark, scannable barcode or other identifier to your product packaging, scannable by consumers in-store, at home or on the go.

Experience
Experience

Deliver customized context-aware experiences to consumers from a single code based on automated rules and other configurations in the cloud.

Learn
Learn

Boost consumer engagement marketing and gain valuable insights to inform sales, product, and distribution strategies. 

Key Capabilities

Context-Aware Engagement

Patented technology that dynamically delivers multiple applications from a single digital identity, simplifying packaging deployment, and creating tailored consumer experiences.

Context Aware Engagement

End-to-End Connected Platform

Collect and share data from full product lifecycle for complete transparency, creating a connection between your products, your audience, and the wider digital ecosystem.

End-to-End Connected Platform

Real-time Consumer Insights

See when, where, how, and why consumers engage and leverage that intelligence for broader brand and marketing initiatives.

Luxiva Dashboard

Engagement and Insights Across Industries

fresh foods
Fresh Foods

Consumers increasingly demand deeper information on ingredients, provenance, and manufacturing practices before deciding what to put in their bodies.

apparel
Apparel

Consumers not only crave care instructions and style tips but they are also highly interested in brand values and culture before making clothing purchases.  

Consumer Goods
Consumer Packaged Goods (CPG)

Consumers have more choices than ever and seek brands that stand out and put the customer at the center of the product experience.

Related Resources

Learn more
Transparency
Webinar

Why Transparency Requires Total Traceability

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Rosetta Books
Case Study

Rosetta Books

Learn more
Sustainable
Webinar

Why Sustainable Apparel Starts with Digitizing What We Wear

See Everything, Achieve Anything™

With visibility into everything, you gain critical intelligence to guide you in ensuring authenticity, reducing costs, increasing operational agility, and improving circularity at every step along the supply chain. Get started today.

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